Thank you Jo Allen from Cycling Camp San Diego for the great feedback!
"Our clients LOVE Bumazing for many different reasons. The fact that it's a natural product is a winner, particularly with our female clients. Our triathletes use it everywhere that chafing might occur and cyclists find it's a great natural alternative to traditional chamois creams. Pretty much everyone who's taken a sample has fallen in love with it. Personally I find it's the best product I've ever come across to apply immediately after a ride and prevent/treat sweat rashes (particularly if you can't get out of your sweaty shorts straight away) plus if you have saddle sores and put it on overnight after a long day in the saddle any rash has gone by the next morning. An appropriate name - this stuff is amazing!"
So if you haven't already given it a try, you won't be disappointed!